Mainstreaming of Consciousness in the Creation of Attractive Tourism Branding through the Experience of the Patient Community Figures in Indonesia

Abstract

The leaders' commitment to developing regional tourism is carried out with a sense of responsibility on a local, national, and international scale, which is a consciousness to encourage public participation.  The implications of sincere service from these extraordinary figures can develop attractive tourist destinations.  The purpose of this study is to explore the awareness of the community of characters in creating branding through their experiences in Pacitan East Java, Indonesia.  A qualitative research approach with the Interpretative Phenomenology Analysis (IPA) method to investigate the meaning of character experiences of intersubjective activities in hermeneutic double processes between the researcher and the person experiencing it.  Semi-structured interviews were conducted on nine (9) research subjects from the leadership community of the Pacitan community.  This study shows that the interaction of the leaders of the community of Pacitan in sports, art, and cultural events, building tourism infrastructure in the form of museums, orphanages, and restaurants in Pacitan emerged from 1) the mainstream of sustainable awareness and unconnected consciousness 2) the orientation of community relationships of basic figures creation of attractive tourism brand identity and 3) the visualization of brands "going forwards Pacitan (Growing Forever Our Wonderland of Cultural and Rural Adventurous Destinations).  The study is limited to leaders of the Pacitan community in Indonesia who provide ideas or ideas, innovations and create events and other help based on social capital branding.