Digital Marketing Strategies In The Age Of Social Media: A Comparative Study Of Global Brands

Abstract

This paper discusses the way in which global brands adopt social media to execute digital marketing activities keeping culture subtleties, and market-specific interest intact. The research investigates various strategies of the firms from a broad spectrum, exploring how social media is overhauling traditional marketing in to less-expensive, more sophisticated and interactive ways their brands interface with consumers. The results also show the importance to customize content and strategies based on local consumer behaviour as well as maximize engagement or visibility through built in platform features. What is more, the research highlights how essential data analytics has become in enhancing marketing strategies so that brands reach their audience with even better intent-driven campaigns. The document investigates the world landscape of social media marketing and offers information on what works in various places, finding out how to combine cultural adaptability with strategic use from online tools to expand brand awareness & connect along with consumers.