A Study on Impact of AI Powered Programmatic Advertising Efficiency And ROI
##plugins.themes.bootstrap3.article.sidebar##
Download : 13 times
##plugins.themes.bootstrap3.article.main##
Dr. P. Maheswari
Dr.P.Sorubarani
Dr. Raam KumarT
Abstract
The introduction of AI-powered program. Introduction: This article examines the inculcation of artificial intelligence into programmatic advertising. The general purpose of this research is to critically analyze the inculcation of artificial intelligence into programmatic advertising in order to identify its impacts on efficiency, targeting accuracy, and the return on investment in advertising. The major objective is to delve further into the assessment of AI-driven programmatic advertising benefits over challenges, which opens future opportunities for marketers. It is based on a multifaceted research approach in which the literature review would be harnessed with the analysis of data collected to examine the current state and prospects of AI-powered programmatic advertising. The methodology includes: This study is, hence, based on a multifaceted research approach wherein the literature review would be harnessed with the analysis of data collected to examine the current state and prospects of AI-powered programmatic advertising. The methodology includes: Literature Review, Data Analysis, and Case Studies. Some findings and implications that arise from this research include: increased accuracy of targeting, efficiency, and cost effectiveness; bettering performance in campaigns; challenges; and opportunities. AI-powered programmatic advertising is useful progress in digital marketing through increased accuracy and targeting resulting from efficiency and effectiveness benefits. In all, the benefits of AI in programmatic advertising are substantial, although some problems of data privacy and quality hold back benefits of higher engagement rates and improved ROI. No doubt, with the continuous evolvement of AI technologies in the future, they will continue to play an important role in shaping the face of digital advertising. The following research gives an overview of programmatic advertising driven by AI, comparing its advantages to challenges and outlining the future opportunities the program holds for marketers.
##plugins.themes.bootstrap3.article.details##

This work is licensed under a Creative Commons Attribution 4.0 International License.