AI in Fashion: Transforming Personal Style and Consumer Experience

Abstract

This article examines the transformative impact of artificial intelligence (AI) on the fashion industry, focusing on its role in reshaping personal style and enhancing consumer experiences. As AI technologies become increasingly integrated into various aspects of fashion, from personalized recommendations to virtual fitting rooms, the way consumers interact with brands is evolving. This review synthesizes recent advancements in AI applications, highlighting their potential to analyze consumer behavior, predict trends, and facilitate tailored shopping experiences. We also address critical challenges, such as data privacy concerns and ethical implications, which accompany the adoption of AI in fashion. Through a comprehensive analysis of case studies and consumer feedback, the findings indicate that AI not only improves engagement and satisfaction but also drives innovation in design and retail practices. The study concludes by emphasizing the need for fashion brands to adopt responsible AI practices to foster trust and ensure long-term sustainability in an increasingly technology-driven market.