University Social Responsibility as a Driver of Organizational Performance: An Innovative Approach in Higher Education

Abstract

The purpose of this study was to analyze the relationship between corporate social responsibility and organizational performance in a private university institution. A basic quantitative approach was adopted, with a non-experimental, transversal, descriptive and correlational methodological design. The study population was made up of 80 university employees, to whom two previously validated questionnaires with adequate levels of reliability were applied, obtained through Cronbach's Alpha coefficient, which reflected a value of 0.941 for the corporate social responsibility variable and 0.921 for organizational performance.
The findings of the study showed the existence of a significant, positive relationship of considerable magnitude between both variables, with a Spearman compensation coefficient of 0.660 and a significance level of less than 0.05. These results allowed us to corroborate the alternative hypothesis, indicating that the implementation of corporate social responsibility strategies in the university institution contributes favorably to strengthening organizational performance.
In conclusion, it is determined that greater adoption of corporate social responsibility practices is associated with an improvement in the efficiency and effectiveness of institutional performance. These findings can serve as a reference for future research on the impact of sustainability and business ethics on university management, as well as for the formulation of strategies that optimize productivity and organizational commitment.