Integrating Technology into Corporate Social Responsibility and the Impact on the Corporate Image of the Municipal Savings and Credit Banks

Abstract

The objective of the research was to identify to what extent the perception of corporate social responsibility generates effects on the corporate image perceived by the customers of the Municipal Savings and Credit Banks in Peru; where the type of research is basic, of non-experimental design, of cross-sectional section, of explanatory level, the sample was of 355 customers. The results indicate that corporate social responsibility influences the corporate image perceived by customers, given a chi-square = 381.295 (p = 0.000) and a Nagelkerke coefficient = 0.760, 50.7% perceive the implementation of the institutional corporate social responsibility policy as a regular level, with the most prominent dimension being the "Economic" aspect, and 48.7% perceive the corporate image as a regular level. the most prominent dimension being the "General Impression"; and each of the dimensions (economic, social and environmental) influences the image of the entity.