Examining the Technological Progress and Consumer Based Brand Equity of Indian Deemed to be Universities

Abstract

In the dynamic landscape of higher education, the concept of consumer-based equity has gained prominence as universities increasingly operate in a market-oriented environment. This study focuses on Indian Deemed to be Universities, exploring the factors influencing consumer perceptions and the consequent impact on the equity these institutions hold in the eyes of their stakeholders. This study delves into the implications of consumer-based equity on enrollment patterns, alumni engagement, and overall institutional success. By discerning the preferences and expectations of students and their families, universities can adapt and align their strategies to meet the evolving demands of the education market. The research also explores the role of digital platforms and social media in shaping the narrative around Deemed to be Universities, emphasizing the need for a proactive online presence and reputation management.